Social@Scale: Social Media Manager — No comments
05
Feb 13

Facebook prompts users to Like pages associated with domains their friends share

InsideFacebook shares that Some Facebook users are seeing prompts in News Feed to Like pages related to the URLs their friends share.

For example, if a user Likes a post from a friend who shared a link to the New York Times, Facebook might prompt the user to Like the New York Times page directly from the post. Facebook is testing language like “Want to see more from [this publisher]?”

The feature seems aimed at getting users to discover more relevant content in their feeds, while also building connections that will improve ad targeting, Graph Search and other personalized aspects of Facebook.

Read more details on this feature at insidefacebook.

Social@Scale: Social Media Manager — No comments
22
Jan 13

Getting The Most Out Of Facebook’s Social Search

AllFacebook shares tips on how companies can optimize their Facebook Social Search:

1. Get your house in order:  Ensure that your Facebook page is as complete as possible.

2. Start thinking in pictures — minimize links: Only directly shared photos and videos will show in photo and video searches, so minimize links off Facebook for this type of post.

3. Keep building your community:  Graph search will boost the value of this community; the more fans you have, the more likely you are to show up in a user’s search.

4. Encourage sharing: Search results will be highly personalized. Brands need to think about how they can strengthen the relationship with their fans by encouraging sharing of content from their page.

Read more details on how to get the most out of Facebook’s social search at allfacebook.

Social@Scale: Community Manager / Social@Scale: Social Media Manager — 1 comment
22
Jan 13

Train Employees And Yield Higher Social Media Results

CiscoBlogs shares that since each organization’s social media needs are unique and social media skills may vary, training employees will yield higher social media results.

Here are some questions for your organization to consider:

  • Does your organization have a social media policy in place and are all employees aware of it?
  • Are your social media efforts integrated into the overall business or is it used for specific purposes?
  • Can anyone participate in social media within the organization or is it the responsibility of select roles?
  • How does your organization monitor social streams? And how are responses handled?
  • Does your organization have an established measurement strategy? How are benchmarks created and what’s measured?

Read more details at CiscoBlogs.

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No comments
18
Jan 13

How Graph Search can help users see the world through different lenses

InsideFacebook shares that Facebook Graph Search addresses several categories of search — some that were made explicit during Facebook’s announcement on Tuesday and others that are still being discovered as beta users try it out.

Facebook’s combination of identity and structured data allow users to answer very specific questions that no other service can. Although Graph Search uses natural language processing to understand what users are actually looking for rather than simply matching keywords, one might get a better sense of what’s possible with the tool by thinking about the following formula:

Type of Content + Subject + Type of Person + Location + Time
Users can combine any of those options in a query.

Read more details on graph search at insidefacebook.

Social@Scale: Reporting Manager / Social@Scale: Social Media Manager — No comments
15
Jan 13

5 Facebook Ad Tips to Maximize Your Facebook Campaigns

SocialMediaExaminer shares five ways to enhance Facebook Ads.

#1: You Have New Choices

One big change with the new Facebook Ads layout is the choice of objectives.

new choices when advertising
Your new choices when advertising your Facebook Page.

The changes are as follows.

  • Get More Page Likes.
  • Promote Page Posts.
  • See Advanced Options.

#2: Sponsored Stories Are Automatically Selected When Advertising Your Facebook Page, Event or App

This is one of the major changes with Facebook Ads.

Facebook auto-selects the Sponsored Stories choice for any ad that advertises something on Facebook, such as a Page, an Event or an App.

#3: You Can’t Advertise ONLY a Sponsored Story

Now you must create a Facebook Ad and then keep the Sponsored Story default selection.

#4: Know Your Bidding Options

Bidding has not changed that much, but it is definitely something you should understand.  If you choose the basic pricing model, Facebook optimizes your bid for you.

#5: Use the URL of Your Facebook Page to Edit the Title of Your Ad

If you enter the URL of your Facebook Page, rather than select your Facebook Page from the drop-down menu, you can then edit the headline.

Read more details on these tips at socialmediaexaminer.

Social Marketing@Scale — No comments
10
Jan 13

LinkedIn now boasts 200M members in 200 countries

LinkedIn announced this morning that it has crossed a big threshold: a userbase of 200 million members from all around the world.  VentureBeat shared the following infographic on LinkedIn stats.

View the full infographic and more details at VentureBeat.

Social@Scale: Community Manager — No comments
09
Jan 13

The Social Help Desk Revolution

AllTwitter shares an infographic that looks at how social media has changed customer support.

View the full infographic at AllTwitter.

Social@Scale: Social Media Manager — No comments
08
Jan 13

4 Ways to Boost Your Facebook Engagement With Promotions

SocialMediaExaminer shares 4 ways to boost your Facebook engagement with Promotions.

#1: Sweepstakes Promotion: Chance-based promotion that is simple to set up

Pros of using a sweepstakes:

Low barrier to entry (simple form completion)
Sweepstakes can gather key user information, such as email or location,

Cons:

Because little is required for entry, there may be more entries that are outside of the target customer profile
There is often limited additional engagement tied to the promotion once a visitor has entered.

#2: Deals and Offers: Asks the user to do something, and when the task is completed, the user is granted access to the deal.

Pros of using a deal:

Low barrier to entry
Pages get something of value in return, such as further exposure, a  an email address

Cons:

Users can potentially enter more than once by using different email addresses
There is often limited additional engagement tied to the promotion once a visitor has entered

Read more tips and details on ways to boost your Facebook engagement with promotions at socialmediaexaminer.

Social@Scale: Content Manager — 1 comment
08
Jan 13

10 Content Marketing Mistakes You Can’t Afford to Make

BusinessInsider shared 10 content marketing mistakes and how to avoid them:

so-many-social-networks

1. Not knowing your audience: The secret to creating great content is knowing your target audience. For B2B content marketers, that audience typically consists of the buyers and users of your company’s products and services. Your number one priority as a content marketer is to understand who those buyers and users are.

2. Making it hard for people to find your content. Spend all of the time in the world making great content, but if no one can find it, you’re wasting your time.

3. Not creating enough content. It’s really hard to reap the benefits of content marketing if you’re not producing a lot of content.

4. Failing to listen. Take the time to listen to your customers, paying attention to what people are talking about in your industry, and following what your competitors and industry influencers are doing.

5. Not leveraging others. You have to tap into your co-workers and industry influencers for their subject matter expertise.

Read more tips and how to avoid them at BusinessInsider.
Social@Scale: Social Media Manager — No comments
07
Jan 13

Why Social Media Risk Management is a Necessity

SocialMediaExplorer explains that for many companies the barrier to adopting social media or expanding their digital marketing strategy is risk.

The PR Disaster

Social Media Crisis GremlinEvery company has the potential for a PR disaster.  Social media can essentially take a PR issue and basically feed it steroids.

PR Disasters Can Be Managed

The key is that companies need to have a crisis management plan in place that includes how to respond in social channels when there is a disaster brewing. This should include what types of crisis are possible, what types of content will be used to respond, what type of tone should be used in messaging, who will be involved in the response and timing around an appropriate response.

And the best way to get executives and compliance comfortable that a crisis can be averted is to actually test your plans. Companies should run crisis simulations and actually test out how well their team responds.

Read more details on how to handle a social media crisis at socialmediaexplorer.

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