News — No comments
27
Jan 12

You Tube Rolls Out New Features

YouTube has announced updates to the Browse page, Video Editor and Video Manager.  Read on to find out what’s new.

New Browse Page: Discover the most viewed videos and channels across a variety of categories.  They’ve got top lists like ‘Most Viewed Today,’ as well as top content listed by category, including Entertainment, Comedy, Pets & Animals, Science & Technology and more.

Video Editor: Users will notice that the look of the editor has been re-done and that it now includes a new timeline, a moving playhead, and easier clip trimming.

Video Manager: Along with a visual update, they’ve added new features including search history, and improved display of claimed videos and scheduled updates.

Learn more about these new YouTube features at socialtimes.

Guidelines / How To — No comments
27
Jan 12

5 Ways To Increase Facebook Engagement Every 5 Hours

Facebook tells users recent changes like the Timeline profile will enhance user experience. Though some of you might agree that these changes aren’t exactly improvements for usability, most of them can be used to improve user engagement strategies. Keep in mind that for some people, Facebook is the Internet and vice versa. Here are 5 ways to increase your Facebook engagement:

1.) Time Management It pays to be aware of the peak hours to capture the most engagement.

2.) Encourage Customer Feedback Asking for substantial feedback from customers on Facebook will support your brand development teams in addressing issues to make a product or service better.

3.) Conduct Surveys

4.) Monitor Mentions and Answer Queries Arguably, the most crucial aspect of CRM.

5.) Your Social Media Dashboard is your Bestfriend

Read more details on each of these steps at socialmediatoday.

News / Report — No comments
27
Jan 12

Google+ Prepares to Revolutionize the Local Landscape

In the half year since its launch, Google has acquired 90 million users, opened brand pages and integrated with third-party social-media management systems.

But there’s something massive that Google could be doing with business pages that would transform the online business space.  If the Google information on each of those business’s pages, complete with address, phone number, photos and customer reviews, were put into a Google+ page, Google+ could become a local-business powerhouse.

The benefit of a fused Google+Place page to the social-media manager is obvious: maintaining one page beats maintaining two. Continually updated, the page would benefit the local user as an authoritative source of information about the place.

The fused page would be engaging, with photos uploaded by users and the manager alike, along with user reviews and comments. In addition, we would find conversations occurring between business owner and customers in a consolidated place.

Read more on how Google+ prepares to revolutionize the local landscape at adage.

Report / Social Media Stats — No comments
26
Jan 12

Social Sign-On Is Consumers Choice

As retailers and other websites consider the appropriate degree of integration between their sites and social networks like Facebook and Twitter, social sign-on can be a valuable tool.

Internet users who might otherwise be reluctant to input their personal data over and over again across sites may be more willing to share that information if offered a less annoyingly repetitive way to do so, like through social sign-on.

Sites that offer such a tool may find they better engage and convert visitors into customers.

Social login platform Janrain has reported in the past on users’ reluctance to register for each new site they want to buy from. The company’s 2011 research found that 88% of online buyers had at some point intentionally left registration information blank or used incorrect information when signing up for a new account at a website, up 12 percentage points from 2010.

Learn more about this report and how your brand may benefit from social sign on at emarketer.

Report / Social Media Stats — No comments
26
Jan 12

Market Research Gets Social

Did you know that consumers spend one out of every five minutes online using social media and blogs?

A full 60 percent of people learn about a brand directly through social media when researching a product via three or more digital means.

This infographic takes a closer look at how marketers are uncovering brand insights and driving sales in the digital era.

View the full infographic and more details at mediabistro.

Commentary / Miscellaneous — No comments
26
Jan 12

Who Are The Top 50 Social Media Power Influencers?

The following list was compiled using PeekYou‘s social pull metric – which measures the number of people in your second degree networks who are identifiable and active.

Top Social Media Influencers:

#1. Chris Brogan @chrisbrogan – Chris, President of Human Works

#2. Ann Handley @marketingprofs. Ann manages the contributory blog at marketingprofs

#3. Guy Kawasaki @guykawasaki, former Apple evangelist

#4. Gary Vaynerchuk @garyvee, video king

#5. Scott Stratten @unmarketing

#6. Robert Scoble @scobleizer, long term blogger and trend setter

#7. Glen Gilmore @glengilmore of Gilmore business network

# 8. Liz Strauss @lizstrauss, of Sucessful Blog

#9. Jason Falls @jasonfalls, Social Media Explorer

#10. Mari Smith @marismith, Facebook expert

View the full list and more on how the top influencers were chosen at Forbes.

Report / Social Media Stats — No comments
25
Jan 12

How to Get More Clicks On Twitter

How do you get more clicks on the links that you share on Twitter?

A new study takes a look at the ways that you can improve your clickthrough rate (CTR) on Twitter.

Key takeaways to boost your Twitter CTR:

- Write tweets between 120-130 characters in length
- Place links about 25% into the tweet
- Tweet at a slower pace
- Choose the right words and phrases
- Use action words

The infographic below displays these findings:

View the full infographic and more details on this study at mediabistro.

Guidelines / How To — No comments
25
Jan 12

The 10 Ds of Creating a Social Media Use Policy

There’s been no shortage of news these days about companies getting in trouble because of what they or a third-party marketers have done when taking to the socially-powered airwaves.

If you’re confused about why your company needs a social media use policy, read “Social Media and Your Company’s Acceptable Use Policy.” If you’re gearing up to create a social media use policy of your own, here are ten steps:

1. Define “social media” clearly.
2. Distinguish between “guidelines” and “policy.”
3. Document your goals and strategies.

4. Differentiate between utilities.
5. Describe what’s allowed.
6. Delineate roles. Make it clear who is authorized to speak on behalf of the company and who isn’t.
7. Disclosures are a must.
8. Detail disciplinary procedures.
9. Disseminate the policy.
10. Do your due diligence. By sending your final draft of the policy document to your attorney, you’ll help ensure that your policies do not land you in the crosshairs of the NLRB for unfair labor practices.

Learn more about these of these tips at entrepreneur.

Case Studies / News — No comments
25
Jan 12

McDonalds Twitter Campaign Goes Wrong

A twitter campaign by McDonald’s backfired when people started sharing the wrong kind of #McDStories

McDonald’s kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand’s guarantee of fresh produce.

Later in the day, however, the burger company used a dangerously vague hashtag #McDstories which people used negatively.

The Daily Mail gathered some of the replies:

Learn more about the problems with McDonalds social media campaign at businessinsider.

News / Report — No comments
24
Jan 12

Facebook Timeline Now Pushed To Everyone

Facebook’s biggest user interface overhaul since the Wall, the Facebook Timeline, is now becoming mandatory for all users. Over the next few weeks, everyone will get the new Timeline. And here’s the important part: when you do, you’ll have just seven days to preview what’s there now, and hide anything you don’t want others to see.

In case you’re unfamiliar here are some details:

- The Facebook Timeline makes it far easier for you to travel back through your Facebook posts – posts which normally disappeared off your Wall and into oblivion.

- The posts from these previous months and years are now accessible through new navigational elements on the right-side of your screen that let you quickly travel back in time.

- You can fill in data from your pre-Facebook years.

Learn more about the Facebook Timeline at techcrunch.

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