10 Digital Stats You Should Know

Mobile search

  • Mobile devices accounted for 13% of UK search spend in June, but took a 20% share of clicks.
  • According to Marin Software’s Online Advertising, mobile devices are also showing a higher CTR compared to desktops, as well as delivering lower CPC.

Internet ad budgets on the rise

  • According to new figures from Nielsen, year-over-year, advertisers spent 12.1% more on internet ads in the first quarter of this year, handily beating out the year-over-year gains seen with television (2.8%), radio (7.9%) and outdoor (6.4%).
  • Geographically, Europe delivered strong growth, matching the overall 12.1% figure. But it was more nascent markets that drove the biggest increases.
  • In Latin America, internet ad spending rose an impressive 31.8%; in the Middle East and Africa it rose an even more impressive 35.2%.

Read more digital stats at econsultancy.

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This entry was posted on Friday, July 13th, 2012 at 2:04 pm and is filed under Social@Scale: Reporting Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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