In the transition from an enterprise that is managing social to an enterprise that is being social, we see 3 requirements.
- Recognize that it’s about the people, not about the channels
- Understand that social is much more than marketing
- Appreciate how there is individual accountability for social all across the enterprise
That’s how we’ve architected the Sprinklr platform and it’s why we particularly appreciate thought leaders who share this vision with us.
One of them is Nilofer Merchant.
Her resume is a mile wide, deep, and long highlighted by a notable career at Apple. In addition to being a sought after speaker and consultant, she’s also a regular contributor to Harvard Business Review.
And she fundamentally understands the 3 requirements that we see. What’s more, she’s offered her take on how to get there.
Nilofer is launching a new book 11 Rules for Creating Value in the Social Era and it packs a wealth of good ideas, anecdotes of examples of companies (large and small) that are making the transition to being social.
Sprinklr was privileged to have Nilofer as our guest presenter last week in our Social@Scale Thinking Series Webcast, which you can watch here (or below) and you’ll get a feel for what I mean.