Here is a look at 3 components of a content marketing calendar that work.
1. Understanding what an editorial calendar is and is not: A good editorial calendar maps content production to our buyer personas, the engagement cycle, and the channels that we use.
2. Organizing the calendar: Set your calendar document up in the way that works best for you.
3. Developing the editorial style guide: Your “calendar” has another important function. You’ll want to develop an editorial style guide as a tool for your content creators, editors, and producers. This style guide can also develop into a social conversation style guide (in other words, a social media policy), which will provide guidelines for how people should respond and converse.
Read more on each of these components at copyblogger.