Is your business effectively using Instagram? Socialmediaexaminer shares three tips on how to strengthen your community management efforts on Instagram.
#1: Use Tools to Manage Your Account: Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community.
#2: Respond to Comments to Grow Your Community: The most important thing you can do for your Instagram community is to remain active, engaged and provide value by responding to comments.
#3: Use Hashtags to Track Engagement Over Time: Hashtags are an often-overlooked way to monitor and measure the growth of your community over time. Similar to their use on Twitter and Google+, hashtags help aggregate photos of a particular subject based on the words used in the hashtag. It’s important to look at the number of photos being uploaded about your brand to measure its growth over time, as well as your audience’s impression of your business.
Read more details on these tips at socialmediaexaminer.