The elusive social media return on investment is proven for everyone who has enabled an effective measurement process. To help you get started, following are four ideas to help you improve your social measurement.
1. Show the Entire Digital Customer Journey — Not Just Last-Click: Modern web analytics tools go beyond last-click attribution and show the entire journey a customer takes before they convert.
2. Make Your Own Site Your Social Hub: If accurate, robust measurement is a concern and you want to drive results in a high-conversion environment, your own site is the place to form a strategy around.
3. Set up Conversion Goals: Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such as revenue and leads generated.
4. Measure Social Interaction on Your Site: Measuring the social actions users take on your own site is powerful, and can act as a strong indicator of the shareability of your content in social channels.
Read more details on each of these tips at Mashable.
Tags: social media manager