When it comes to business blogging, there is content, and then there is content that sells. Here are 4 ways companies can create blog content to bring in more sales.
1. Teach with story and sell with subtleness: Customers want an answer to “What’s in it for me?” If our content only talks about how great a job we did on a project but doesn’t teach, we’re not likely to get the best results.
2. Teach with Video:
3. Teach with Urgency (and call to Action): In some cases, the services or products in your field may be time-sensitive, at which point you can take advantage of urgency and allow time, or the lack thereof, to be on your side.
4. Teach Through Comparison
Read more details on each of these steps at socialmediaexaminer.