SocialMediaExaminer shares five ways to enhance Facebook Ads.
#1: You Have New Choices
One big change with the new Facebook Ads layout is the choice of objectives.
The changes are as follows.
- Get More Page Likes.
- Promote Page Posts.
- See Advanced Options.
#2: Sponsored Stories Are Automatically Selected When Advertising Your Facebook Page, Event or App
This is one of the major changes with Facebook Ads.
Facebook auto-selects the Sponsored Stories choice for any ad that advertises something on Facebook, such as a Page, an Event or an App.
#3: You Can’t Advertise ONLY a Sponsored Story
Now you must create a Facebook Ad and then keep the Sponsored Story default selection.
#4: Know Your Bidding Options
Bidding has not changed that much, but it is definitely something you should understand. If you choose the basic pricing model, Facebook optimizes your bid for you.
#5: Use the URL of Your Facebook Page to Edit the Title of Your Ad
If you enter the URL of your Facebook Page, rather than select your Facebook Page from the drop-down menu, you can then edit the headline.
Read more details on these tips at socialmediaexaminer.
