ConvinceandConvert shares 5 ways to create a likeable content marketing strategy.
It Starts With a Personal Connection: The goals of content strategy carry over to any business that is looking to provide an optimal experience for audience or customers online.
Be Informative: A successful content strategy always brings new insight to users.
Be Entertaining: Good content does not always have to be entertaining, but humans have an innate admiration for content that causes them to cringe, laugh, or cry.
Be Relevant: Understand appropriate, popular, or timely content for your target audience.
Be Consistent: People like patterns. They want to find what they’re looking for, minus surprises.
Be Honest: Tell your audience what you really think, and don’t be afraid to have an opinion or show personality.
Read more details on these tips at ConvinceandConvert.