People want to do business with PEOPLE we know, like, and trust. Playing it that safe on Twitter runs the risk of becoming devoid of personality giving followers no clue “who” they’re engaging with on the other side of the bright azure blue Twitter curtain.We don’t want to snuggle up with a logo. Below are 5 ways to humanize your brand on twitter:
1. Add your community or content manager’s Twitter handle to the bio
2. Use a company logo for your Twitter account, but humanize it with real people
3. Include the community manager(s) face(s) in the Twitter background
4. Host Twitter chats
5. Answer the Twitter phone
Read more details at convinceandconvert.