Blogger outreach is in many ways the same, and perhaps even easier, to track, than traditional public relations. Here are some ways you can add tracking and metrics to your blogger relations programs which will help you quantify the results of your efforts.
1) Set Goals- set some broad goals based on some of the measurement ideas which follow.
2) Measure Online Activity- If client’s (or company’s) goals include tracking online activity, you have to have a direct line to understand the online activity our efforts, including blogger outreach, are generating.
3) Compare Blogger Outreach Activity With Advertising- treat social media activity like other forms of media
4) Track Coupons- consider setting up exclusive coupons for the top bloggers you’re trying to attract.
5) Affiliate Programs for Bloggers
Read more details on each of the ways to measure blogger outreach ROI at socialmediaexplorer.
Tags: blogger outreach, measurement, reporting manager, ROI
