According to the latest research on mobile shopping from Pew, more than half of adult cell phone owners used their cell phones while they were in a store to get help with a purchase decision during the 2011 holiday season.
A total of 52% of all adult cell owners used their phone to call a friend for advice, look up reviews of a product online, or look up the price of a product online while they were in a store. One third (33%) used their phone specifically for online information while inside a physical store—either product reviews or pricing information.
This has huge implications for brick-and-mortar retailers: One in five “mobile price matchers†ultimately made their most recent purchase from an online store, rather than a physical location.
Learn more on how people are using their mobile phones to make purchase decisions at therealtimereport.
Tags: advertising, Social media, Social Media Marketing, stats
