Facebook recently rolled out the “want” button to select merchants. iMediaConnection discusses six big opportunities for Facebook.
Create a Facebook “want” page: This page would aggregate all “want” related information, from what you “wanted,” to related product and service information, specials, promotions, sharing, as well as a link to online retailers.
Extend “want” to online retailers’ shopping sites: This allows the merchant to communicate with customers across multiple channels — including mobile.
“Want” as a performance-based social affiliate: Based on the tagging and any action that the person would take, the advertising would be able to understand the attributed value of the “want” and pay Facebook for the action.
Coupons, specials, and even group buying: I might “want” something, but most online shoppers don’t want to pay retail. Then, when products come on sale or promotions are offered, the Facebook user would be alerted.
Read more opportunities for Facebook’s new ‘want’ button at imediaconnection.