62 Percent of Fortune 500s Have a Twitter Account

Do you follow any of the Fortune 500 on twitter?  The Center for Marketing Research at the University of Massachusetts Dartmouth has conducted a study of how Fortune 500s use social media.

In 2011, Twitter was the number one social network of choice, as 62 percent of all Fortune 500s were active on twitter.  But just how effectively are they tweeting?

Some Highlights from the study:

- 58 percent of the companies have a Facebook account and only 23 percent blog

- All of the top 10 Fortune 500s have an active Twitter account, and nearly half of all Twitter accounts belong to the companies in the top 200

- Google has the most followers of all the Fortune 500, with over 3,300,000

Read more details on how Fortune 500s are using social media at mediabistro.

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This entry was posted on Wednesday, November 2nd, 2011 at 4:27 pm and is filed under Uncategorized. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.