Social media can be tricky. If you do a million things well, they may go unnoticed. But if you make just one bad mistake you can be the source of criticism for months, and maybe even years, to come. Keep reading about these 7 social media sob stories and how to prevent the same things from happening to you.
Netflicks launches Qwikster
Netflix got a lot of heat after it decided to launch Qwikster, whose purpose was to separate Netflix’s DVD-by-mail service from its online streaming service. When users tried to follow @Qwikster on Twitter, they found a user who talked about drugs and cursed a lot. Even though he wasn’t associated with Netflix, a bad name and poor judgment became associated with the Netflix brand as a result.
Burger Kings Facebook ContestBurger King started a Facebook contest called the “Whopper Sacrifice.” If a user de-friended 10 of their Facebook friends, they would get a coupon for a free Whopper. This caused a lot of dismay and confusion because Facebook is about connecting with your friends, and this campaign encouraged people to connect with fewer people. It also violated Facebook users’ expectation of privacy, causing Facebook to shut down the campaign.
Read the rest of the rookie social media mistakes and how to prevent them from happening to your company at hubspot.
