AllFacebook shares seven tangible ways to get the most out of your Facebook ads:
Understand Your Own End Game: What exactly do you want from your Facebook ads?
Develop ROI Goals: Decide how your success will be measured. Is it click-through rate, impressions, number of likes, conversions, sales, or lead-generation information?
Recognize Your Ad Options: Facebook actually offers about six major variations on ads; you have options.
Settle The Debate On CPC Vs. CPM: Cost per click is generally thought to be a more cost-effective way to allocate your ad spend. Either way, it comes back to your overall goals.
Test Multiple Versions Of Creative: Facebook ads need creative testing to find out what works with your audience.
Be More Strategic With Landing Page Choices: Where you take your customer could either make or break the deal.
Take Advantage Of Targeting Alternatives: Gender, marital status, age range, and geo-targeting are all available for your ads.
Read more details on each of these tips at AllFacebook.