Are you working on your next industry event yet? If you are, here are tips for your event’s social media strategy.
Tip #1: Creating a hashtag is the easiest way to keep track of the conversations people are having about your event.
Tip #2: Promote regular updates about your event: Use your social presence to announce news and updates about what attendees should look forward to.
Tip #3: Leverage ALL of your social media channels (and tailor your messaging to each): Keep in mind that not all of your prospective attendees participate in every social channel.
Tip #4: Make sure your event’s promotional content is remarkable: Run social media contests to get people excited about your event.
Tip #5: Create LinkedIn and Google+ event pages: A LinkedIn event can be the perfect tool for targeting your industry.
Read the rest of these tips and more details on each at hubspot.