8 Content Marketing Trends for B2B

Are you wondering if content marketing can help your business? SocialMediaExaminer shares 8 content marketing trends for B2B.

#1: Producing Enough Content Is Top Challenge: In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge.

#2: Marketers Using Average of 12 Content Marketing Tactics:  Studies show large organizations (with 10,000+ employees) used 18 content marketing tactics on average, while small companies used 11.

#3: Social Media – Most Popular Promotion Tactic: Studies show that 87% of marketers used social media to distribute content – more than they used articles, email newsletters, blogs and other tactics.

#4: LinkedIn – Most Popular Social Media Channel: It turns out that LinkedIn was the most popular social media channel for content distribution.

Read more content marketing trends at socialmediaexaminer.

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This entry was posted on Thursday, January 3rd, 2013 at 10:52 am and is filed under Social@Scale: Content Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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