Are you wondering if content marketing can help your business? SocialMediaExaminer shares 8 content marketing trends for B2B.
#1: Producing Enough Content Is Top Challenge: In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge.
#2: Marketers Using Average of 12 Content Marketing Tactics: Studies show large organizations (with 10,000+ employees) used 18 content marketing tactics on average, while small companies used 11.
#4: LinkedIn – Most Popular Social Media Channel: It turns out that LinkedIn was the most popular social media channel for content distribution.
Read more content marketing trends at socialmediaexaminer.