9 Tips for Running Successful Facebook Contests

Facebook contests may be free, but you still have to invest time to make your promotions work for you.

Here are 9 best practices that will make your Facebook contest a success.

#1: Determine Whether You Really Need a Contest: there are some businesses that simply will not benefit from a Facebook contest.

#2: Decide Which Type of Facebook Contest Will Help You Reach Your Goals: There are four basic types of contests you can run on Facebook: sweepstakes, essay, photo and video.

#3: Familiarize Yourself With Facebook’s Policies and Guidelines: Facebook has an extensive list of “do’s and don’ts.”

#4: Choose a Third-Party App to Run the Contest: Facebook explicitly requires businesses to run a contest on a third-party application.

#5: Pick a Relevant Prize: Consider your own products and services.

Read more tips on running successful Facebook contests at socialmediaexaminer.

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This entry was posted on Tuesday, August 28th, 2012 at 9:17 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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