Facebook contests may be free, but you still have to invest time to make your promotions work for you.
Here are 9 best practices that will make your Facebook contest a success.
#1: Determine Whether You Really Need a Contest: there are some businesses that simply will not benefit from a Facebook contest.
#2: Decide Which Type of Facebook Contest Will Help You Reach Your Goals: There are four basic types of contests you can run on Facebook: sweepstakes, essay, photo and video.
#3: Familiarize Yourself With Facebook’s Policies and Guidelines: Facebook has an extensive list of “do’s and don’ts.”
#4: Choose a Third-Party App to Run the Contest: Facebook explicitly requires businesses to run a contest on a third-party application.
#5: Pick a Relevant Prize: Consider your own products and services.
Read more tips on running successful Facebook contests at socialmediaexaminer.