With 2012 and the New Year upon us, countless strategy and planning sessions are likely on the calendar. Below are some common social media questions (and answers) your brand may have.
“Every department is telling me they own social media so it feels like it has 12 owners. How do I think about it?â€
Thinking of social media as a separate effort will lead to failure and you’ll lose a year. Social media is simply an overlay that must be applied to existing business functions. CEOs should understand this and ask to see specific plans to achieve business results through collaboration and smart planning.
“I get pitched by 5 gurus a month. Do I need a social media leader for the business?â€
Many companies have accelerated success by creating a funded internal group to lead social media across all business functions. Early adopters including Dell, Intel, and Coca-Cola are good examples. This group should be centrally funded for a minimum of 2-5 years depending on the size and complexity of the company.
Read more of these social media strategy Q&A at fastcompany.
Tags: Guidelines Corporate Social Media, Social media, Social Media Marketing
