The State of Community Management report begins with an examination of community managers at work and revealed eight core competencies — elements that need to be addressed to build a successful community. They include:
1. strategy
2. culture
3. leadership
4. community management
5. content & programming
6. policies & governance
7. metrics & measurement
8. tools
Accompanying these competencies are four stages (hierarchy, emergent community, community, network) through which they can progress as organizations begin to integrate into a community management mindset.
Maturity Provides Opportunities, Challenges
As community structures and activities mature online and off, community managers are afforded a great opportunity to help guide actions in alignment of organizational missions and goals.
While such growth can provide great prospects, it also presents new challenges. Building workflows and deploying the right technology are not always easy — considering that community engagement often relies on experimentation, which doesn’t leave a lot of time to develop proactive strategies, only reactive approaches.
Read more insights into community management at cmswire.
Tags: community manager, inbound, PR, report, sme customer service, the community
