Twitter recently released their advertising platform for brands. Here are some details on the platform:
Promoted Tweets: Promoted Tweets is a new feature from within Twitter that allows you to promote your Tweets. You have the option promote a variety of opportunities, and can target audience. Anytime a searched (anyone) searches for a keyword, and that keyword is mentioned within your Promoted Tweet, it will show up at the top of their SERP result.
Promoted Accounts: can be very beneficial to driving website traffic. Conjure up several relevant keywords that you think others in your industry will likely use. Once this is determined – Twitter simply handles the rest, as your account is suggested to those of similar interests automatically.
Read more details on the new Twitter advertising platform at kikolani.