A Powerful Two-Step System to Increase the Value of Your Facebook Community

JeffBullas explains how to increase the value of your Facebook Community:

  1. Grow your community
  2. Engage your community

Step One: Community Growth

The best way to rapidly grow your Facebook community is through fan acquisition campaigns. These campaign types vary, but are consistent in that they must inspire participation via the following

  1. Compelling value propositions within Facebook
  2. Targeted paid Facebook advertising

Step Two: Community Engagement

Community engagement is a quantifiable demonstration and this includes

  1. Likes
  2. Comments
  3. Shares

What is the best way to create post content that will gain the most “likes,” comments, and shares?

The most popular posts are – topical, visual, expressive, and target-specific content. By integrating these into your posting calendar, you will improve the likelihood of increasing community engagement and ultimately increase consumer-generated referrals and sales.

Read more details on these steps at JeffBullas.

This entry was posted on Monday, January 7th, 2013 at 12:20 pm and is filed under Social@Scale: Community Manager, Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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