Airlines Use Social Commerce to Promote Social Seating

Perhaps you are familiar with Delta Airlines Ticket Counter Facebook app, which allows passengers to book flights from within the social network.

Malaysia Airlines, through a Facebook app called MHBuddy, takes the concern of sitting next to a stranger off the tray table by not only allowing passengers to book airfare, but arrange flights with friends in tow. In fact, the app lets passengers perform several useful functions:

- Book flights with friends and check in directly on Facebook
- See the picture and seat number of friends traveling on the same flight
- Meet up with friends who will be in the same city where passengers are traveling
- Find friends who live in the destination city and let them know arrival times

If the following infographic is any indication, it appears that a number of major airlines have embraced social media wholeheartedly.


View the full infographic and more details on how airlines are using social commerce at socialcommercetoday.

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