Brands are all about voice, meaning, values and point of view, having the skills of a conversational publisher is critical to success. It’s not enough to buy engagement ads, have a Facebook page, or man a Twitter handle. You also need to add value to the independent web, so you have things to share on those dependent web services and platforms.
Here are 5 guidelines to effective publishing for your brand:
- Conversation over dictation. Instead of delivering a message to consumers, have a discussion with them.
- Platform over distribution. What matters is how you use a platform to create effective interaction with customers.
- Service over product. In conversation marketing, you’re providing a service. The more value it adds, the more it will be shared.
- Iteration over perfection. Good first drafts and speedy responses will always trump corporate speak.
- Engagement over consumption. Simple consumption isn’t very interesting.
Read more details on these five golden rules of publishing at adage.
Tags: brand, branding, engagement, Guidelines Corporate Social Media, Social media
