A recent Altimeter report analyzed how companies measure the ROI of social. The four most important criteria for determining the measurement mix are:
- Business: the nature and structure of the business
- Product: the nature and type of products or services offered
- Media: type of media being used
- Customer: the nature and type of customer(s)
Read the full Altimeter report at webstrategist.
Tags: social media manager, social media reporting
This entry was posted on Friday, August 17th, 2012 at 10:17 am and is filed under Social@Scale: Reporting Manager.
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