Altimeter Report: The Social Media ROI Cookbook

A recent Altimeter report analyzed how companies measure the ROI of social.   The four most important criteria for determining the measurement mix are:

  • Business: the nature and structure of the business
  • Product: the nature and type of products or services offered
  • Media: type of media being used
  • Customer: the nature and type of customer(s)

Read the full Altimeter report at webstrategist.

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