Amazon.com helped pioneer online social media in the 1990s, encouraging its users to share their own book reviews.
But despite that early start in what’s become such a hot arena, the No. 1 online seller for years had lagged in social media, many observers griped, failing to use Facebook and Twitter to engage consumers.
That’s changed. Amazon’s Facebook account is fast-growing, and observers say Amazon has greatly boosted its use of social media.
Observers say the turning point came in July 2010, when Amazon integrated its site with Facebook to create what it calls the Amazon/Facebook shopping experience. Users of the www.facebook.com/Amazon site can, for example, see a list of their friends’ birthdays and interests … along with some helpful gift suggestions from amazon.com. Site users also can also take advantage of Amazon’s Gold Box daily deals, which offer a limited number of discounts on a first-come, first-served basis.
Read more on Amazon’s social media strategy at investors.
Tags: engagement, Facebook, Social media, Social Media Marketing
