Americans Get Social on Their Phones

According to eMarketer, By the end of this year, nearly 82 million US mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total US population.

The vast majority of these users (95.5%) will be checking social sites on a smartphone, and smartphone users are about twice as likely as overall mobile phone users to do so this year.

Nearly 70 million people will access Facebook from their phones each month this year, or 85.4% of the overall mobile social networking population.

Read more details on this study at eMarketer.

This entry was posted on Friday, August 10th, 2012 at 4:06 pm and is filed under Social@Scale: Community Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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