Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.
How are you handling complaints on Twitter? It can be a delicate balance between not feeding the trolls and responding to legitimate complaints. The best practice is generally to respond and take the discussion off line to a private forum, (email, phone, etc.).
Read the full article on Jay Baer’s Convince and Convert Blog.
Tags: Twitter, twitter strategy
