MarketingProfs discusses how Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Optify.
B2B marketers use content marketing to achieve a variety of marketing goals and cite the following as their top 3:
Lead generation: 68%
Thought leadership/market education: 50%
Brand awareness: 39%
B2B marketers also use a wide variety of content marketing tactics to achieve their goals.
The most popular content tactics are case studies (62%), whitepapers and e-books (61%), press releases (58%), newsletters (55%), and blogging (51%).
Read more details on this study at marketingprofs.