Yahoo! recently conducted a survey to better understand consumer perception of brand content. This survey can help you to optimize your brand content strategy giving you valuable insight into what consumers want. Below are the main results:
What type of incentives do consumers want?
- 71% want samples of products to test
- 71% want vouchers and discounts
- 70% want exclusive information on the brand and its products/services
What type of content do consumers want?
- 86% want advices, tips and practical information
- 85% want product information that helps make purchase decisions
- 80% want product benchmarks
Read more insights to what consumers really want at business2community.
Tags: brand content, content marketing, study
