According to a recent report, brand pages are growing faster on Google+ than on Twitter.
Google+ introduced brand pages in November, while Twitter made the move, in an official manner in December, albeit limited to a few heavy hitters. But Twitter’s official brand pages are really a moot point here, because marketeers took to Twitter, capitalizing on the existing audience long before Twitter afforded them unique features that enhance the brand experience. In reality, Twitter has been home to brands far longer than Google+.
The fact that Google+ brand pages have only been around for four months could be part of the explanation as to why the growth has exceeded Twitter’s. On Twitter, out of the top 5 growing brands, H&M has seen the most growth with over 88,500 new followers in one month.
On Google+, H&M snags the second spot, after having added 287,000 new followers. The fastest growing brand on Google+ is Angry Birds, adding over 350,000 new followers in one month.
Read more details on this study at thenextweb.
Tags: Google+, Social Networking, stats, Twitter
