What’s the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday, posting content about subjects related to your brand is your best bet.
Overall, Facebook found that brand-related posts, were the most significant predictor of page engagement.
Facebook also reported on several content posting best practices to consider, depending on your Facebook marketing goals:
- Goal = Generating Shares: post about topics related to your brand and leveraging photos, photo albums, and video content.
- Goal = Generating Likes: Post about topics related to your brand and using a clear call-to-action, such as “Like this if …”
- Goal = Generating Comments: Again, make the post about your brand, and spark discussion by posing a question in your post.
Read more details on this study and tips to increase Facebook engagement at HubSpot.