In a recent article, PrSquared discusses some thoughts on branding in the social space.
When we create content, we’re aiming for a level of attention that very few people want to give us.
What is the takeaway? Be ever-present. Be a resource. By all means, create branded content, and shoot for the moon when it comes to earned media. But in all cases know that your best-case scenario is to be a part of the social stream.
Read more on branding in the social stream at pr-squared.