The power of social video represents an evolution in digital advertising, according to a new eMarketer report. Marketers are starting to move past the interruptive model of the 15- or 30-second pre-roll ad and toward a broader strategy that includes longer opt-in videos with built-in sharing capabilities.
Because of its dominance in the video space, YouTube remains the leading venue for social video campaigns. The site attracted more than 150 million unique viewers in the US in August 2012, according to comScore. By comparison, Facebook, the second-most-popular US social video destination, had nearly 48 million unique video viewers that month.
Read more details on this study at emarketer.