Analytics

Analytics / Social Media Stats — No Comments
17
Feb 12

Social Media Exposure is a Key Factor in Purchasing Decision

A new survey released by ClearSaleing showcases the importance of social media in forming consumers purchase decisions online. Not only did a social media presence increase sales, it also increased the amount purchased by that consumer. This long-term social media strategy affects the customer’s brand awareness, purchase consideration, and brand favorability.

The study reported that when customers are exposed to social media in addition to online ad formats or marketing channels, sales were more than double the average of all digital channels.

This study factored in view-through activity, not just impressions, which supports that visibility is an key influencer when customers encounter a display ad. The only drawback of the research is that the ClearSaleing cannot differentiate the order in which the consumers were exposed to each element.

See the full report at emarketer.

Analytics — No Comments
16
Feb 12

Men Are More Willing to Share Personal Information Online

Online privacy issues continue to rise, especially as more funding goes behind targeted internet campaigns. This new data reveals that it might be possible for companies to find the right audience with their public profile.

The market research company, uSamp recently published a report on how comfortable men and women are putting personal content online. The study interviewed 600 social media users who visits sites multiple times throughout the week.

Men under 50 tend to be more comfortable with privacy settings online, and are more willing to share personal information such as their age, name, and political affiliation. This trend also seems to vary by age group, as younger women tend to be more open to sharing information such as their race or ethnicity.

Read the full story and see the additional graphs at emarketer.

Analytics / Guidelines — No Comments
18
Jan 12

Creators Guide To The New YouTube Analytics

YouTube Insights was replaced with YouTube Analytics, a new and improved tool with more detailed reports and statistics to help YouTube creators get a much better idea of how viewers are connecting and engaging with their videos.  Read on to find out how the new YouTube Analytics are set up and what information can be gleaned from them.

Overview

The Overview is exactly what it sounds like – an overview of some of the key analytics related to your YouTube channel.  You can set a date range, search for specific videos or locations and it shows you a basic overview of Performance, Engagement, Demographics and Discovery.

Engagement Reports

The ‘Engagement reports’ show you how viewers are engaging with your video content.  Which videos are viewers liking and disliking?  Where are they leaving comments?  How and where are your videos being shared?  The engagement reports will show you all this and more.

Learn more about YouTube Analytics at socialtimes.

Analytics / Social Media Stats — No Comments
14
Dec 11

Facebook Makes Up 52% of Sharing on the Web

AddThis is used by more than 11 million sites, which gives it aggregate sharing data for more than 1.2 billion users — and a bird’s-eye view of the relative popularity and influence of everything from a Facebook Like to a click on a Google +1 button.

Below are some key findings from its year-end look at social-sharing trends:

- Facebook accounts for 52.1% of sharing. Given the size of AddThis’ data set, that number’s probably a solid proxy for sharing across the entire web.
- Twitter was up 577% this year and accounts for 13.5% of sharing
- Usage of Google’s +1 button grew in 2011 but has plateaued.

View the full infographic and more findings on social trends at adage.

Analytics / Report / Social Media Stats — No Comments
6
Dec 11

Social Media Metrics Take Center Stage

From the early days of the internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented insights about customer preferences and behavior. True, online channels provide feedback that offline media cannot, but marketers are still grappling with how to make this input work toward the bottom line.

A 2011 MarketingSherpa study noted that only 20% of US agencies and consultancies surveyed said their clients thought social media marketing was producing measurable ROI. However, 64% said clients were confident that this form of marketing would eventually deliver a return and were willing to conservatively invest in it.

The top method used to measure the success of social media marketing campaigns was tracking the numbers of people linking as friends, followers and “likes”.

Read more details on this study and how marketers are using social media metrics at emarketer.

Analytics / How To / News — No Comments
1
Dec 11

YouTube Analytics Replaces YouTube Insight

YouTube Analytics will replace YouTube Insight, But what does it offer that Insight did not?

YouTube Analytics includes a number of new features:

- A new overview that displays key information quickly, while also enabling YouTubers to easily access more detailed information.

- More detailed statistics so that YouTubers can get a more precise understanding of their content and audiences.

- The ability to discover which videos are driving the most views and subscriptions.

- The ability to see how far viewers are watching through their video in a new audience retention report.

- YouTube has also updated its Creator Playbook, adding information about YouTube Analytics in pages 27 through 33.

Go to searchenginewatch for more details and a walk through of YouTube Analytics.

Analytics / Report — No Comments
25
Nov 11

Facebook Users Are Slow to ‘Like’ Brands and Retailers

Brands and individuals have shared space on Facebook for some time, blurring the line between social networking and marketing. Both rely on “likes” as a yardstick for popularity, even if their intentions differ.

Branded Facebook pages do not fare as well as other types of content, though, according to a Crowd Science survey. They had the lowest number of “likes” (9% of users) compared to wall posts, photos and comments (16%) and videos (12%).

Most important features for those who ‘Like” Brands:

- Presence of sales and promo codes.

- Customer service aspect of a brand’s Facebook page.

- Those who “like” brands also like sharing experiences, whether positive or negative.

It is not easy for brands to compete with friends and family on Facebook.   Instead, marketers would do better to focus on being there to answer questions, provide customer service support and broadcast promotions.

Read more details on this study at emarketer.

Analytics / Report — No Comments
22
Nov 11

Infographic: An Average Day on Facebook

What is an average day on Facebook?  The infographic below shows what the average statistics and engagement are for the social network.

Some Highlights:

- 56% update their status once a week

- 53% comment on another users posts at least once a week

- Daily engagement is highest for Facebook (56%) over other social networks such as twitter (36%)

View the full infographic with more details on average Facebook engagement at socialtimes.

Analytics / Report — No Comments
21
Nov 11

How ShoeDazzle Walked Over Competition in Social Commerce

ShoeDazzle walked all over the competition to become the top fashion brand in a new study by 8thBridge factoring in reach, engagement, and shopping.  Facebook users were surveyed about fashion brands and factored in data from Facebook, Twitter, YouTube, Tumblr, and Flickr.

Top 5 Brands:
1. ShoeDazzle
2. Rocawear
3. Barneys New York
4. Betsey Johnson
5. Verragio

Other findings from the study, followed by an infographic below:

- 7% percent of consumers share about fashion purchases on Facebook.
- 48 percent of consumers would make a purchase on Facebook if an attractive deal was offered.
- Converse had the highest Facebook fan count, at 20,184,853.
- Louis Vuitton had the highest average number of Facebook users “talking about this,” 259,091.

View the full infographic and more information on this study at allfacebook.

Analytics / Report — No Comments
3
Nov 11

34 Percent of Marketers Have Generated Leads Using Twitter

Social media channels such as Twitter, Facebook and LinkedIn are rapidly changing the ways that businesses and marketers generate leads and target new customers, but it’s important to remember that these tools are still in their infancy and while they are changing the world, we’re not quite there yet.

This new infographic from Webmarketing123 looks at the state of digital marketing 2011.

Key takeaways:

- SEO still dominates for marketers, with both B2B (57%) and B2C (41%) businesses stating it makes the biggest impact on their lead generation goals
- 34% of marketers have generated leads using Twitter, and 20% have closed deals using Twitter
- Overall, 55% of brands have closed deals from social media leads.

For more infographics and information on the state of digital marketing check out mediabistro.

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