Socialmouths shared lessons that can be learned from big brands in social media.
Not all big ideas need to be complicated: Orangina recently underwent a social media re-brand, with a new mascot Bulby. Bulby is very simple in design that any can mimic him and create their own version of his story.
Create content that drives your fans and followers to action: When it comes to big-brand engagement, Tide has a great track record of giving their fans and followers a reason to like, share and interact. If you visit their Facebook page you will see some amazing content, coupled with tons of great contests and causes. All of these things drive interaction and engagement.
Read more tips and case studies at socialmouths.