Social@Scale: Community Manager

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5
Dec 12

3 Lessons We Can Learn From Big Brands In Social Media

Socialmouths shared lessons that can be learned from big brands in social media.

Not all big ideas need to be complicated: Orangina recently underwent a social media re-brand, with a new mascot Bulby.  Bulby is very simple in design that any can mimic him and create their own version of his story.

Create content that drives your fans and followers to action: When it comes to big-brand engagement, Tide has a great track record of giving their fans and followers a reason to like, share and interact. If you visit their Facebook page you will see some amazing content, coupled with tons of great contests and causes. All of these things drive interaction and engagement.

Read more tips and case studies at socialmouths.

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12
Nov 12

How Businesses Are Making Friends On Facebook

How does a brand turn an everyday Facebook fan into someone who is willing to share and speak positively about the company?  The infographic below shows how brands are making friends on Facebook.

View the full infographic at AllFacebook.

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12
Nov 12

What makes a good community manager?

Econsultancy recently shared insights on what make a good community manager:

Confidence. Being bold, having a thick skin and trying new tactics.

Passion. Community managers should know the brand and community inside out so they can openly communicate their own brand’s passion and values.

Integrity. Social makes brands transparent – community managers should be too, and should not hide from challenging issues or questions.

Focus. Good community managers know when, where and how to best engage. Identify influencers and make them friends.

Creativity. Create engaging content, entertain your community and be unique.

Read more details at Econsultancy.

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8
Nov 12

10 Ways to Market Your Business With Foursquare

Businesses on Foursquare benefit from being on the platform because users’ friends see where they’re checking in and could possibly influence them to do the same.

Here are 10 tips to effectively market your business on Foursquare:

1. Claim your business’s Location: The very first thing any business with a physical presence should do is claim their physical locations to ensure ownership by their company on Foursquare.

2. Use and Promote Local Updates: This feature allows your business to send updates to a Foursquare user’s feed about specials, coupons, deals, announcements and other relevant information about your specific location with attached text, images or deals.

3. Offer Foursquare Specials: a unique way to offer socially focused offers is by connecting your customers’ online and offline habits with Foursquare specials.

Learn more ways to market your business with Foursquare at socialmediaexaminer.

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29
Oct 12

Facebook removes Collections feature after test, prepares for full launch

Facebook hasn’t given up on Collections — the test feature that looked similar to Pinterest and allowed users to “want” or “collect” products that pages posted — but it temporarily removed all posts and activity related to it.

TechCrunch noticed that Collections were no longer visible on pages or users’ Timelines and confirmed with Facebook that the initial test period for the product is over, but the feature hasn’t been killed. The social network is looking to improve the product and create a mobile component, so it decided to shut down the existing version in the meantime.

Read more details on the Collections feature at insidefacebook.

 

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25
Oct 12

Facebook Updates: New Layout, Photo Sharing and More

Facebook continues to roll out its redesigned messages product: including a new layout, improved photo uploads and keyboard shortcuts among other changes.

The desktop design is now more like traditional email.  Even though the two-paned layout and keyboard shortcuts are reminiscent of email, Facebook added a few elements from mobile and chat, including read receipts and emoticons.

Facebook also improved the photo sharing process, allowing users to quickly upload multiple photos from their computer or select images from their Facebook albums. The new process is more streamlined, similar to the mobile flow.

Another change is the option to send messages to users you are not friends with. Facebook also calls out the option to search messages.

Read more details on these Facebook updates at insidefacebook.

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17
Oct 12

Airlines Are the Most Socially Devoted Facebook Brands

Recent studies have found many brands do not respond to comments on their Facebook pages.  However, The brands that were found to be the most engaged on social were Airlines, followed by finance and telecommunication.  AllFacebook shared the infographic below with more details and what is means to be socially devoted.

View the full infographic and more details at AllFacebook.

 

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17
Oct 12

21 Rules For Effective Social Media Marketing

Social media comes with a pretty steep learning curve, which places an enormous amount of value in tried-and-tested guidelines, which can only come from persistence and experience.  MediaBistro shares an infographic of 21 rules for effective social media marketing.

View the full infographic and more details at MediaBistro.

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15
Oct 12

6 opportunities for Facebook’s new “want” button

Facebook recently rolled out the “want” button to select merchants.  iMediaConnection discusses six big opportunities for Facebook.

Create a Facebook “want” page: This page would aggregate all “want” related information, from what you “wanted,” to related product and service information, specials, promotions, sharing, as well as a link to online retailers.

Extend “want” to online retailers’ shopping sites: This allows the merchant to communicate with customers across multiple channels — including mobile.

“Want” as a performance-based social affiliate: Based on the tagging and any action that the person would take, the advertising would be able to understand the attributed value of the “want” and pay Facebook for the action.

Coupons, specials, and even group buying: I might “want” something, but most online shoppers don’t want to pay retail. Then, when products come on sale or promotions are offered, the Facebook user would be alerted.

Read more opportunities for Facebook’s new ‘want’ button at imediaconnection.

 

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15
Oct 12

Foursquare Explore Is Now a Search Tool Anyone Can Use

Starting today, Foursquare is opening up Explore to people who aren’t registered users, meaning anyone can use the tool to discover local recommendations right off its redesigned homepage. This also means Foursquare is about to make a direct play to win over a new audience that extends much further than its current 25 million users, who are currently making one million search queries a day. Making Explore available to anyone, regardless of if they’ve ever used Foursquare, helps extend Foursquare’s potential reach and, ultimately, helps it posit itself as less of a social-based check-in service and more of an all-purpose local search tool to rival efforts from Google, Bing, and Yelp.

Read more details on this new feature at fastcompany.

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