Social@Scale: Content Manager

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8
Jan 13

10 Content Marketing Mistakes You Can’t Afford to Make

BusinessInsider shared 10 content marketing mistakes and how to avoid them:

so-many-social-networks

1. Not knowing your audience: The secret to creating great content is knowing your target audience. For B2B content marketers, that audience typically consists of the buyers and users of your company’s products and services. Your number one priority as a content marketer is to understand who those buyers and users are.

2. Making it hard for people to find your content. Spend all of the time in the world making great content, but if no one can find it, you’re wasting your time.

3. Not creating enough content. It’s really hard to reap the benefits of content marketing if you’re not producing a lot of content.

4. Failing to listen. Take the time to listen to your customers, paying attention to what people are talking about in your industry, and following what your competitors and industry influencers are doing.

5. Not leveraging others. You have to tap into your co-workers and industry influencers for their subject matter expertise.

Read more tips and how to avoid them at BusinessInsider.
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3
Jan 13

8 Content Marketing Trends for B2B

Are you wondering if content marketing can help your business? SocialMediaExaminer shares 8 content marketing trends for B2B.

#1: Producing Enough Content Is Top Challenge: In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge.

#2: Marketers Using Average of 12 Content Marketing Tactics:  Studies show large organizations (with 10,000+ employees) used 18 content marketing tactics on average, while small companies used 11.

#3: Social Media – Most Popular Promotion Tactic: Studies show that 87% of marketers used social media to distribute content – more than they used articles, email newsletters, blogs and other tactics.

#4: LinkedIn – Most Popular Social Media Channel: It turns out that LinkedIn was the most popular social media channel for content distribution.

Read more content marketing trends at socialmediaexaminer.

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21
Dec 12

How Brands Are Using Social Media For Market Research

MediaBistro shared the following inforgraphic that take a look at how brands are using social media for customer research.

View the full infographic and more details at MediaBistro.

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13
Dec 12

Update Overload Remains Brands’ Biggest Social Danger

eMarketer shares that research has been fairly steady on why consumers sometimes choose to un-friend brands. Research by SocialVibe found one-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.

Update overload is subjective; it can be difficult for brands to gauge how often is too often. Many web users told SocialVibe that they checked for brand updates on social media fairly frequently: 17% said they did so every day, while another 23% did so at least once a week. Marketers can be confident that a steady stream of updates is appreciated by many users, but flooding social timelines with posts remains a danger.

Read more details on this study at eMarketer.

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7
Dec 12

10 Insights into the State of Social Media in 2012

JeffBullas shares significant changes over the last 12 months with social media that are worth noting from a recent Neilson report.

#1. Time on Social Networks on PC’s vs Mobile in 2012: The mobile is quickly becoming the place to access your social networks.

Growth in Time spent on social networks on mobile

 #2. Top 10 Social Media Networks: It is apparent that in the USA that Facebook has reached a saturation point at 152 million unique visitors with a decline of  4% in 2012 compared to 2011.

The top 10 social networks

 #3. Time Spent on the Top 10 Social Networks on Mobile: Despite the drop of 4% in visitors to Facebook last year the time spent on Facebook is up over 80% on both mobile apps and mobile web.

Time spent on the top 10 social networks on mobile

Read more insights into the state of social media in 2012 at JeffBullas.

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25
Oct 12

5 Ways to Create a Likeable Content Marketing Strategy

ConvinceandConvert shares 5 ways to create a likeable content marketing strategy.

It Starts With a Personal Connection: The goals of content strategy carry over to any business that is looking to provide an optimal experience for audience or customers online.

Be Informative: A successful content strategy always brings new insight to users.

Be Entertaining: Good content does not always have to be entertaining, but humans have an innate admiration for content that causes them to cringe, laugh, or cry.

Be Relevant: Understand appropriate, popular, or timely content for your target audience.

Be Consistent: People like patterns. They want to find what they’re looking for, minus surprises.

Be Honest: Tell your audience what you really think, and don’t be afraid to have an opinion or show personality.

Read more details on these tips at ConvinceandConvert.

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16
Oct 12

Five Content Marketing Lessons From the Red Bull Stratos Jump

On Sunday Felix Baumgartner passed the speed of sound as he broke a 52-year-old record for the highest recorded parachute jump.

econsultancy discusses some lessons we can take away from the jump:

Develop a story: Create a hook that will engage an audience.

Capture as much content as possible: RedBull captured as much video footage as possible to assist in further content promotion.

Provide content worth sharing – and introduce your audience to something new: Red Bull went further than simply integrating social buttons into their site. They provided great content which could be shared and used.

Get contact details for further communications: Red Bull has its own dedicated site for the press to use to gain photos, video, and fact sheets.

Spin-out content into the future: One of the mnemonics used within content marketing is COPE: Create Once, Publish Everywhere.

Read more details on each of these content marketing lessons at econsultancy.

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8
Oct 12

How to Optimize LinkedIn’s New Company Pages

LinkedIn’s  improvements have put functionality and community first. Econsultancy reviews ways to optimize your business page on LinkedIn.

1. Banner images: Here you’ll want something bold and eye-catching. If you aren’t a major company with an instantly recognizable logo, then consider adding information including a strapline to your banner.

2. The news feed: The news feed updates have been given a bright, airy makeover, with room for larger, more attractive images, and new targeting options.  Make sure you plan ahead so that content you post here ties in to your wider strategy.

3. Company profile: Scroll to the bottom of your recent updates and you’ll notice that your company profile also appears on the front page.

4. Products, places, careers and more: Make sure you’ve added location information to the sidebar on the right of the page, and if possible update your products and services list with your most popular items.

Read more details on the LinkedIn updates at econsultancy.

 

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4
Oct 12

LinkedIn Rolls Out Company Pages to All Companies

A few weeks ago, LinkedIn launched newly redesigned Company Pages with select companies to make it easier for you to find, follow and engage with companies you’re interested in. Today, this new experience is rolled out to the more than 2 million companies who have LinkedIn Company Pages.

Below are examples of companies making the most of their newly designed pages:

Read more details at LinkedIn Blog.

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4
Oct 12

5 Tips For Generating Quality Leads With Social Media

If you’re building a new strategy for B2B social media or need to reset your current strategy, Business2Community shares five tips to help you generate quality leads with social media:

  • Focus on sites your buyers use: Most B2B companies (65%) say they’ve acquired a customer through LinkedIn, followed by Facebook (43%) and Twitter (40%). But each company can have unique buyer scenarios.
  • Create quality content you can share: Your social media accounts are only as powerful as the content you create for sharing.
  • Post landing pages without regret: In addition to blog posts, you should regularly share landing pages that result in instant conversion.
  • Share relevant content from other sources: While it was once standard to share more third-party content than your own, that rule is more flexible when you’re creating quality content regularly.
  • Nurture the leads: Once a social media visitor becomes a lead, don’t let that lead just sit in your database without additional contact.
Read more details on each of these tips at Business2Community.
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