Travel Industry

Case Studies / Industry / Report / Travel Industry — No Comments
12
Jan 12

Airlines Use Social Commerce to Promote Social Seating

Perhaps you are familiar with Delta Airlines Ticket Counter Facebook app, which allows passengers to book flights from within the social network.

Malaysia Airlines, through a Facebook app called MHBuddy, takes the concern of sitting next to a stranger off the tray table by not only allowing passengers to book airfare, but arrange flights with friends in tow. In fact, the app lets passengers perform several useful functions:

- Book flights with friends and check in directly on Facebook
- See the picture and seat number of friends traveling on the same flight
- Meet up with friends who will be in the same city where passengers are traveling
- Find friends who live in the destination city and let them know arrival times

If the following infographic is any indication, it appears that a number of major airlines have embraced social media wholeheartedly.


View the full infographic and more details on how airlines are using social commerce at socialcommercetoday.

Case Studies / Industry / Social Media Stats / Travel Industry — No Comments
1
Dec 11

Why Airlines Are Cruising on Social Media

In the past year most major airlines have made the initiative to take off on social media, launching a variety of social efforts to connect with their fliers. In lieu of the recent news about American Airlines, the importance of social media to the aviation industry is more apparent now than ever.

For anyone that is still questioning the power of monitoring social media, take a look at American Airlines.

It was announced in October that based on Amplicate’s social media analytics report that American Airlines is the most hated US airline, with 90% negative feedback.  Now, American Airlines is filing for bankruptcy.  Could Social Media Have Prevented This?

Traveling and flying are relatively stressful experiences for most. Most US airlines make little effort to alleviate that stress and fliers are not afraid to share their frustrations and woes on the social network of their choice.

The following infographic details how airlines allocate resources to social media:

View the full infographic and learn more on how airlines are using social media at socialmediatoday.

Case Studies / Travel Industry — No Comments
14
Nov 11

[Infographic] Twitter is used by more Airlines than ever

The airline industry has been highly active on Twitter over the last few years. This monthly infographic from Eezeer on “How airlines used Twitter” highlights the volume of tweets sent and received by the airlines during the month of October, among other interesting stats. The total number of tweets sent by airlines is up by 20% since August.

Currently, 196 airlines are on twitter, out of which 86 airlines are actively tweeting. The most interesting part of the report shed light on “Why consumer tweet airlines?”, not surprisingly 70% of the time for customer support, followed by timelines (11.3%), Food & Entertainment (7.1%), Comfort & Security (4.7%) and Luggage Handling (4%).

Source: Eezeer