Enterprise Social Media Practitioner's BlogCurated enterprise related social media articles brought to you by Sprinklr

InsideFacebook shares that Some Facebook users are seeing prompts in News Feed to Like pages related to the URLs their friends share.

For example, if a user Likes a post from a friend who shared a link to the New York Times, Facebook might prompt the user to Like the New York Times page directly from the post. Facebook is testing language like “Want to see more from [this publisher]?”

The feature seems aimed at getting users to discover more relevant content in their feeds, while also building connections that will improve ad targeting, Graph Search and other personalized aspects of Facebook.

Read more details on this feature at insidefacebook.

AllFacebook shares tips on how companies can optimize their Facebook Social Search:

1. Get your house in order:  Ensure that your Facebook page is as complete as possible.

2. Start thinking in pictures — minimize links: Only directly shared photos and videos will show in photo and video searches, so minimize links off Facebook for this type of post.

3. Keep building your community:  Graph search will boost the value of this community; the more fans you have, the more likely you are to show up in a user’s search.

4. Encourage sharing: Search results will be highly personalized. Brands need to think about how they can strengthen the relationship with their fans by encouraging sharing of content from their page.

Read more details on how to get the most out of Facebook’s social search at allfacebook.

SocialMediaExaminer shares 4 ways to boost your Facebook engagement with Promotions.

#1: Sweepstakes Promotion: Chance-based promotion that is simple to set up

Pros of using a sweepstakes:

Low barrier to entry (simple form completion)
Sweepstakes can gather key user information, such as email or location,

Cons:

Because little is required for entry, there may be more entries that are outside of the target customer profile
There is often limited additional engagement tied to the promotion once a visitor has entered.

#2: Deals and Offers: Asks the user to do something, and when the task is completed, the user is granted access to the deal.

Pros of using a deal:

Low barrier to entry
Pages get something of value in return, such as further exposure, a  an email address

Cons:

Users can potentially enter more than once by using different email addresses
There is often limited additional engagement tied to the promotion once a visitor has entered

Read more tips and details on ways to boost your Facebook engagement with promotions at socialmediaexaminer.

SocialMediaExplorer explains that for many companies the barrier to adopting social media or expanding their digital marketing strategy is risk.

The PR Disaster

Every company has the potential for a PR disaster.  Social media can essentially take a PR issue and basically feed it steroids.

PR Disasters Can Be Managed

The key is that companies need to have a crisis management plan in place that includes how to respond in social channels when there is a disaster brewing. This should include what types of crisis are possible, what types of content will be used to respond, what type of tone should be used in messaging, who will be involved in the response and timing around an appropriate response.

And the best way to get executives and compliance comfortable that a crisis can be averted is to actually test your plans. Companies should run crisis simulations and actually test out how well their team responds.

Read more details on how to handle a social media crisis at socialmediaexplorer.

Similar to how Google’s PageRank sorts results to better match your search intention, Facebook uses Edgerank to ensure that engagement is optimized and spam is minimized.  BrianSolis explains the underlying EdgeRank factors that define whether or not someone sees a post in the news feed.

1) Facebook looks at whether or not you’ve previously interacted with an author’s posts or whether or not your friends are engaging around those posts.

2) If content is or isn’t engaged by your social graph and the network at large affects what you see and what you don’t see.

3) EdgeRank also examines whether or not your have interacted with similar types of posts in the past, i.e. photos, videos, polls, etc.

4) If content or page hosts have received complaints by other users, chances are that you will not see it.

Read more details and how to improve EdgeRank at BrianSolis.

MediaBistro shared an infographic that takes a closer look at how reputation management on social media can be a blind spot for business executives.

View the full infograhic and more details at Mediabistro.