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30
Nov 12

Facebook Makes It Official: An External Advertising Network is Coming Soon

Businessweek shares that Facebook is now going to use the data it has about your likes and dislikes to show you ads outside of Facebook. This is the first real confirmation that the company is going to roll out an advertising network that extends beyond just its own walled garden, and it could turn out to be one of the biggest factors in the success or failure of Facebook’s revenue-growth strategy.

Sponsored stories are one way of trying to solve that problem. An external advertising network—one that uses information about users and their activity on Facebook as a way of targeting external ads on other websites—is another way.

Read more details on this story at businessweek.

 

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29
Nov 12

Facebook Gives New Mobile Page Ads More Color And Context

Facebook is trying out another new look for its mobile page-Like Sponsored Story ads.  According to InsideFacebook, The latest design features larger images to catch users’ eyes and more context to encourage users to convert directly from the mobile feed.


The design is similar to what Facebook introduced for mobile app install ads last month, with a horizontal image across the top, a longer description and more social context. Images and copy are pulled from a page’s cover photo, profile picture and about section, so advertisers should consider how well their cover photo works when scaled down to fit mobile and when a portion is blocked by their profile image.

Read more details on this feature at insidefacebook.

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19
Nov 12

Twitter Adds a New Way to Share Tweets From the Web

Mashable reports that Starting soon you’ll be able to share tweets via email, directly from Twitter’s website. A feature already present in the mobile app, you’ll be able to send a tweet to anyone directly from your Twitter stream or the details of a particular tweet, regardless of whether or not the recipient is a Twitter user.

In addition to sending the tweet to a friend, you can also opt to add a personal comment to go along with it. The comment is sent along in the body of the email rather than on Twitter itself, allowing you to comment about a tweet without making those comments public.

Read more details on this feature at Mashable.

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7
Nov 12

Facebook Tests Pages Feed, Letting Fans See All Posts From Pages

Facebook pages want their fans to see all of their posts and fans want to see all of the posts from their pages. InsideFacebook reports that the site is testing a separate pages feed, allowing users to see updates from just pages they’ve liked in a separate news feed.

Some users are seeing a pages feed option on the left-hand side of their news feed:

Read more details on this feature at insidefacebook.

 

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6
Nov 12

Facebook Solidifies Hold on Social Sign-Ins

Facebook hasn’t always been the most popular service offering social sign-ins to other sites. At the end of 2009, fewer than a third of social network users worldwide who used social sign-ins preferred Facebook. By Q3 2012, the percentage was up to 53%, compared with an essentially unchanged 21% share for Google.

Music sites have also helped Facebook gain ground in social sign-ins. The popularity of Spotify, which rose largely due to its connection to Facebook, has likely fueled much of the growth.

Now almost two-thirds of mobile social sign-ins around the world in Q3 went through Facebook, Janrain reported. That was up 11 percentage points from the previous quarter and had almost doubled from a year earlier.

Read more details on this study at emarketer.

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5
Nov 12

Instagram Introduces Web Profiles

Two years after it arrived on the iPhone, Instagram launched a web companion for users of its photo-sharing and filtering app Monday.

This feature is being gradually rolled out to users, and resembles Facebook Timeline. An animated, rotating mosaic of Instagram photos occupies about the same amount of space as Facebook Timeline’s Cover photo; a small profile image, short bio and follower stats are situated just beneath. Photo thumbnails are organized in reverse-chronological order further down the page.

Read more details on this feature at Mashable.

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23
Oct 12

Facebook Testing Suggested Posts In News Feed

AllFacebook reports that Facebook is now testing suggested posts, which are showing up in both the desktop and mobile news feeds of some users.

The new suggested posts join sponsored stories, which are seen only by users who have liked a brand’s Facebook page, and page post ads, with the mobile news feed also containing mobile app install ads.

Read more details on this feature at AllFacebook.

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12
Oct 12

YouTube Now Offers More In-Depth Analytics, Including Time Watched And Annotations Reporting

TechCrunch reports new YouTube updates that will allow video creators to see more in-depth analytics for how users are watching their videos.

Another new feature the company is launching is a beta version of its annotations report. With this, publishers can see a detailed breakdown of click-through rates and close rates for their annotations.

Another feature YouTube power users will appreciate is the service’s new-found ability to compare trends and patterns across two different metrics.

Read more details on these updates at TechCrunch.

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4
Oct 12

New Feature: Twitter Rolls Out Surveys

AllthingsD explains an interesting new feature for Twitter advertisers: The chance to survey users directly.

Twitter is rolling out the tool today, which it will provide for free to some of its biggest advertisers and will eventually offer more widely.

It’s a straightforward idea: Some users will see a tweet asking them to take a survey, and if they click on it, the message will expand within their timeline, and trigger a brief series of questions.

Twitter hopes that it will be able to use the feature to convince advertisers that they’re getting their money’s worth, and to help them tweak and optimize their campaigns.

Read more details on this new Twitter feature at allthingsd.

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1
Oct 12

Facebook personalizes pages browser, prompts users to Like pages they might be interested in

InsideFacebook discusses Facebook testing of a new design for a section of its site formerly called “Discover Facebook’s Popular Pages” where users can find new pages to Like. Now called “Like Your Favorite Pages,” the site focuses on helping users connect to pages they’re most likely to be interested in, not just what’s most popular.

Some users are seeing links to the site from their Facebook bookmarks bar. After clicking the link, users are presented with a few dozen recommended pages. These seem to be suggested based on recent check-ins, pages they’ve visited, Open Graph activity and friend connections.

In order for Facebook ads to be relevant, users need to have complete profiles including their likes and interests.

Read more details on this feature at insidefacebook.

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