News


3
Apr 12

Tumblr Updates: New Facebook Timeline Integration

Tumblr is now joining the Facebook Timeline integration bandwagon.

Tumblr posts now appear on your Facebook Timeline, News Feed and Ticker when you chose “send to Facebook.” Tumblr likes and replies will appear on Facebook, as well.

Tumblr users can adjust their blog settings to share posts on their Timelines.

Learn more about Tumblrs Facebook Integration at Mashable.


31
Mar 12

Facebook Tests Letting Advertisers Optimize For Results

Advertisers looking for higher ROI from their Facebook self-serve ads may soon see some new tools. Facebook told Techcrunch its testing new features like “Objectives” which lets advertisers ask Facebook to “Show this to people who are more likely to: [Like my Page] or [Install my app] or [Click on my ad or sponsored story]“. It’s also trying a simpler interface and allowing more targeting options to be layered.

With the test features, advertisers can specify the action that they want to their ads to achieve.  The current interface only allows ads to target precise interests or broad categories in one campaign, the new interface would allow them to do both.

Read more details on these Facebook tests at techcrunch.


29
Mar 12

Why Your Facebook Page Audiences Will Plummet

According to  allfacebook,  brand page managers are about to see some key numbers plummet as Facebook refines audience tallies.

That’s data about to occur for tallies of mentions on Facebook, which are labeled talking about this, plus the audience measurement called weekly total reach. Also for check-ins to physical locations.

Some Changes Include:

- If someone checks into your business multiple times within a 12-hour period, that action will be counted as one unique check-in.

- When people tag their friends at a location and upload a photo, those photo tags will be counted more holistically.

Learn more about why Facebook page audiences will plummet at allfacebook.


28
Jan 12

4 Simple Steps To a Facebook Timeline

So how about that new Facebook Timeline?  As always, Facebook loves to change things up and people love to kvetch about it. You can always use new Facebook Features to improve your marketing, so how can you use the Facebook Timeline to your advantage? Read on.

1. Understand the subscribe button: The Subscribe button is perfect for people who want to use Facebook and the Timeline to support becoming authorities in their topics.

2. Add a Cover image

3. Spruce up your about page: A well-crafted About Page can showcase your business and experience and let people know what you do and who you serve.

4. Decide what’s in your timeline: Go through your posts and decide what is going to be Public and what should remain more personal.

Learn more about each of these tips at copyblogger.