Facebook has woken up to the fact that some of the Likes on a Page might not be from genuine fans. It has taken steps today to remove Likes on Pages that ‘may have been gained by means that violate Facebook Terms’.
Facebook prides itself on the principle of ‘real identity’ and it wants the same authenticity to extend to its Pages.
It estimates that less than 1 per cent of Likes will be automatically removed from Fan pages and it will only remove Likes that have not been abiding by Facebook’s terms.
Read more information on these Facebook improvements at zdnet.