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5
Sep 12

Facebook to Delete Page Likes and Improve Site Integrity

Facebook has woken up to the fact that some of the Likes on a Page might not be from genuine fans. It has taken steps today to remove Likes on Pages that ‘may have been gained by means that violate Facebook Terms’.

Facebook prides itself on the principle of ‘real identity’ and it wants the same authenticity to extend to its Pages.

It estimates that less than 1 per cent of Likes will be automatically removed from Fan pages and it will only remove Likes that have not been abiding by Facebook’s terms.

Read more information on these Facebook improvements at zdnet.

 

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30
Aug 12

New Page Post Targeting Options Coming to All Facebook Pages Over 5000 Likes

Facebook page owners with more than 5,000 fans will soon have access to advanced post targeting options including age, gender, relationship status and education.

Page post targeting will only apply to News Feed distribution. All posts will remain visible from the page’s Timeline. This will allow the friends of fans who don’t meet the targeting criteria to see stories about their friends Liking or commenting on the post.  The change gives page owners more control over the messages they share to different subsets of their audience.

Read more details on this new feature at at insidefacebook.

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30
Aug 12

Going Global with LinkedIn Ads

LinkedIn recently launched the availability of LinkedIn Ads in 17 new languages.  LinkedIn Ads now provide a truly local experience and allows you to create ads in the language of your choice. From Japanese and Czech to French and Turkish, this update makes it that much easier for members to share information and create messages that resonate with other members they want to reach.

Read more details on LinkedIn ads at LinkedinBlog.

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29
Aug 12

3 Ways Marketers Can Leverage the New LinkedIn

LinkedIn updates are less frequent than on Facebook, but they can still have significant marketing implications.  Here are 3 tips to make the new LinkedIn homepage work for you.

1. Update Your Status Frequently and Consistently: Strive to update your status or participate in some sort of LinkedIn activity 3-5 times per day, throughout the day.

2. Use Images in Your Status Updates: LinkedIn has made the sizes of images included with status updates larger and more prominent.  Therefore it makes sense to use images in your status updates to attract attention from your network.

3. Get Active on LinkedIn Today: With LinkedIn today, you can now view specific stories that have been shared by our connections.  Also, you can comment, share and save news stories.

Read more details on LinkedIn updates, and details on these tips at socialmediaexaminer.

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22
Aug 12

Select Pages Now Have Facebook’s Save Feature

Facebook has been testing out a save feature for select users on mobile and desktop, and now some pages can save post for later too.  View screenshot below.

View more details and screenshots of this feature at allfacebook.

 

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21
Aug 12

How Facebook Search Ads Change the Competitive Landscape for Business

For years of search marketing, companies have had to bid on their own keywords to protect their brand and avoid losing traffic to competitors. Now they’ll probably have to do it for Facebook, too.

Facebook announced its plans to offer search-based advertisements called Sponsored Results last month. It seems that if Sponsored Results comes out of beta and expands to more advertisers, the competitive landscape of the social network may increase to the point that businesses will have to pay for these ads just to ensure they aren’t being overshadowed by competitors. In the process, Facebook can collect more revenue than ever.

Read more details on how Facebook search ads are changing the competitive landscape for business at InsideFacebook.

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15
Aug 12

Facebook Tests News Feed Ads From Pages Users Haven’t Liked Yet

Facebook is trying out some new ways to cater to advertisers and gain back the faith of investors. The social network will start allowing a select few pages to promote ads beyond their fan base. The ads encourage users to like the page, allowing advertisers to reach more than just their fans.

The ad looks just like something you’d see in your news feed if you had already been a fan of the page, except in the top right corner is the call to action: Like Page.

Read more details on this new feature at allfacebook.

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14
Aug 12

Facebook Now Reports Average News Feed Position for Sponsored Stories

Facebook is now offering advertisers new metrics about how their Sponsored Stories perform in News Feed, including the average position within the feed where the story was inserted.

This additional data will help advertisers understand how their ads are performing on the social network and how they might better optimize campaigns. Several early tests have found that News Feed-based ads have significantly higher clickthrough rates than sidebar ads. As Facebook provides data to show how well ads work within the feed, advertisers will increasingly want to run ads in that placement.

Read more details on this story at insidefacebook.

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1
Aug 12

Bing Wants You To Ask Your Facebook Friends, Too

Bing announced Monday that it is enhancing its Facebook ties, allowing users to tag friends in searches and post queries instantly to their timeline.

Using the Social Sidebar, searchers can gain input from those they know. This allows you to get the best of both worlds: search results, as well as input from friends, all in one place.

When you type in a query on Bing, you’re given the option of posting it on your Facebook timeline (or not).

Read more details on this feature at allfacebook.

 

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27
Jul 12

Facebook Launches Recommendations Bar For Suggesting Articles

Facebook is launching a recommendation bar- When you’re reading an article on a site that has implemented the Recommendations Bar, a small pop up will appear at the bottom, showing you recommended articles based on your friends’ activity.

Similar to the current Like button, if you like an article using the Recommendations Bar, the story is published on your timeline and appears in your friends’ news feed.

For readers, this means more relevant, interesting stories to read, curated by your friends’ sharing and liking.

For Facebook, it deepens sites’ reliance on their plug-ins and expands users’ reliance on Facebook even when they aren’t on the site. It could signal the start of Facebook expanding its content sharing and aggregating.

Read more details on these features at techcrunch.

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