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15
Jan 13

5 Facebook Ad Tips to Maximize Your Facebook Campaigns

SocialMediaExaminer shares five ways to enhance Facebook Ads.

#1: You Have New Choices

One big change with the new Facebook Ads layout is the choice of objectives.

new choices when advertising
Your new choices when advertising your Facebook Page.

The changes are as follows.

  • Get More Page Likes.
  • Promote Page Posts.
  • See Advanced Options.

#2: Sponsored Stories Are Automatically Selected When Advertising Your Facebook Page, Event or App

This is one of the major changes with Facebook Ads.

Facebook auto-selects the Sponsored Stories choice for any ad that advertises something on Facebook, such as a Page, an Event or an App.

#3: You Can’t Advertise ONLY a Sponsored Story

Now you must create a Facebook Ad and then keep the Sponsored Story default selection.

#4: Know Your Bidding Options

Bidding has not changed that much, but it is definitely something you should understand.  If you choose the basic pricing model, Facebook optimizes your bid for you.

#5: Use the URL of Your Facebook Page to Edit the Title of Your Ad

If you enter the URL of your Facebook Page, rather than select your Facebook Page from the drop-down menu, you can then edit the headline.

Read more details on these tips at socialmediaexaminer.

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7
Dec 12

10 Insights into the State of Social Media in 2012

JeffBullas shares significant changes over the last 12 months with social media that are worth noting from a recent Neilson report.

#1. Time on Social Networks on PC’s vs Mobile in 2012: The mobile is quickly becoming the place to access your social networks.

Growth in Time spent on social networks on mobile

 #2. Top 10 Social Media Networks: It is apparent that in the USA that Facebook has reached a saturation point at 152 million unique visitors with a decline of  4% in 2012 compared to 2011.

The top 10 social networks

 #3. Time Spent on the Top 10 Social Networks on Mobile: Despite the drop of 4% in visitors to Facebook last year the time spent on Facebook is up over 80% on both mobile apps and mobile web.

Time spent on the top 10 social networks on mobile

Read more insights into the state of social media in 2012 at JeffBullas.

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24
Oct 12

7 Tips for Dealing with Facebook Advertising Woes

AllFacebook shares seven tangible ways to get the most out of your Facebook ads:

Understand Your Own End Game: What exactly do you want from your Facebook ads?

Develop ROI Goals: Decide how your success will be measured. Is it click-through rate, impressions, number of likes, conversions, sales, or lead-generation information?

Recognize Your Ad Options: Facebook actually offers about six major variations on ads; you have options.

Settle The Debate On CPC Vs. CPM: Cost per click is generally thought to be a more cost-effective way to allocate your ad spend. Either way, it comes back to your overall goals.

Test Multiple Versions Of Creative: Facebook ads need creative testing to find out what works with your audience.

Be More Strategic With Landing Page Choices: Where you take your customer could either make or break the deal.

Take Advantage Of Targeting Alternatives: Gender, marital status, age range, and geo-targeting are all available for your ads.

Read more details on each of these tips at AllFacebook.

 

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18
Oct 12

5 Social Media Metrics You Should Be Monitoring

SocialMediaToday shares 5 metrics social media metrics that you should be aware of and monitoring for a pulse on your social business.

1. Engagement – There are a slew of different ways to look at engagement, but the key is that people see your message and interact with your brand.

2. Reach – What size is the audience seeing your content over all of the social networks that you participate in?

Facebook-insights

 

3. Referral Traffic - The real goal should ideally be to drive more sustainable and repeat traffic to your website.

4. Share of Voice -  Share of Voice (SOV) is basically a measure of how much you’re mentioned or covered in comparison with your competitors.

5. Influence -Influence is an important metric to monitor because even if the people talking about your brand have large followings, whether they can influence others to take action is critical.

Read more details on each of these metrics at socialmediatoday.

 

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12
Oct 12

YouTube Now Offers More In-Depth Analytics, Including Time Watched And Annotations Reporting

TechCrunch reports new YouTube updates that will allow video creators to see more in-depth analytics for how users are watching their videos.

Another new feature the company is launching is a beta version of its annotations report. With this, publishers can see a detailed breakdown of click-through rates and close rates for their annotations.

Another feature YouTube power users will appreciate is the service’s new-found ability to compare trends and patterns across two different metrics.

Read more details on these updates at TechCrunch.

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11
Oct 12

The 6 Most Important Social Media Analytics

imediaconnection explains six metrics that will help get a handle on your social media initiatives.

Referring site traffic: The information can shed light on what kinds of activities, posts, or promotions get people excited and interested in your brand. Maybe the answer is photo albums, or maybe the answer is contests.

Visited pages: It’s one thing to know that 200 people visited your website; it is much more helpful to know that of those 200, 150 spent time on the product information page, while only 25 visited the About Us page.

Facebook stats: The key here is often not in a single number. It will depend on the goal.

YouTube stats: YouTube offers statistics on demographics, audience retention and more.

Pinterest stats: Some of the most useful information comes in the form of referring pins.

Information about your advocates: This “metric” doesn’t require a lot of numbers or analysis: Simply find out who your advocates are.

Read more details on each of these at imediaconnection.

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4
Oct 12

LinkedIn Rolls Out Company Pages to All Companies

A few weeks ago, LinkedIn launched newly redesigned Company Pages with select companies to make it easier for you to find, follow and engage with companies you’re interested in. Today, this new experience is rolled out to the more than 2 million companies who have LinkedIn Company Pages.

Below are examples of companies making the most of their newly designed pages:

Read more details at LinkedIn Blog.

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25
Sep 12

Facebook Marketing Statistics You Need to Know

In order to succeed at social network marketing, you need access to high-quality, hard data and solid analysis and advice.  Here are Facebook marketing statistics from socialmediatoday you need to know.

facebook like button

1.  42% of Marketers Say Facebook Is Important to Their Business.

2.  The Number of Businesses Who Deem Facebook Critical or Important Has Increased 75% in the Last 3 Years.

3.  62% of Markers Report that Social Media Became More Important to Their Marketing Campaigns in the Last 6 months.

4.  Social Media Has a 100% Higher Lead-to-Close Rate than Outbound Marketing.

5.  Investing in Facebook Marketing and Advertising Makes Good Business Sense.

Read more details on these statistics at socialmediatoday.

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17
Aug 12

Altimeter Report: The Social Media ROI Cookbook

A recent Altimeter report analyzed how companies measure the ROI of social.   The four most important criteria for determining the measurement mix are:

  • Business: the nature and structure of the business
  • Product: the nature and type of products or services offered
  • Media: type of media being used
  • Customer: the nature and type of customer(s)

Read the full Altimeter report at webstrategist.

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