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22
Feb 12

How Airlines Used Twitter in January

Airlines are using twitter to connect with their customers more than ever. Last month, Airlines sent over 47,000 tweets to over 2  million followers.  Cebu Pacific took the prize for the most mentions on Twitter, with over 2000 more tweets than their closest competitor, Air Asia. However, Air Asia did send out the most tweets last month, sending over 4000 tweets in January. Air Asia received the best in class award for their interaction with customers, averaging 5.9 percent response to all tweets. Airlines are understanding the importance of reaching their global audience through twitter, and has increased overall Twitter use 11 percent in the last month alone.

For more detailed information and to see what customers are tweeting, take a look at the infographic from All Twitter.

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21
Feb 12

Brand Pages On Google+ Growing 4x Faster Than On Twitter

According to a recent report, brand pages are growing faster on Google+ than on Twitter.

Google+ introduced brand pages in November, while Twitter made the move, in an official manner in December, albeit limited to a few heavy hitters. But Twitter’s official brand pages are really a moot point here, because marketeers took to Twitter, capitalizing on the existing audience long before Twitter afforded them unique features that enhance the brand experience. In reality, Twitter has been home to brands far longer than Google+.

The fact that Google+ brand pages have only been around for four months could be part of the explanation as to why the growth has exceeded Twitter’s. On Twitter, out of the top 5 growing brands, H&M has seen the most growth with over 88,500 new followers in one month.

On Google+, H&M snags the second spot, after having added 287,000 new followers. The fastest growing brand on Google+ is Angry Birds, adding over 350,000 new followers in one month.

Read more details on this study at thenextweb.

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20
Feb 12

Why Your Business Must Go Social

In just a few short years, social media has allowed businesses of all shapes and sizes to build large, highly-engaged communities of fans and customers, raising brand awareness, driving traffic to e-commerce portals and boosting sales.

With over 30 percent of the world’s population now online, the modern business simply cannot afford to ignore social media. This infographic from website development firm Wix takes a closer look at why your business must go social.

View the full infographic at mediabistro.

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20
Feb 12

A Day In The Life Of A Social Media Manager

Have you ever wondered what it’s like to be a social media manager?  That involves taking care of tweets, managing Facebook pages and being connected at all times.  The folks over at Socialcast have done some pretty good research for an infographic called “A Day in the Life of a Social Media Manager” and there are surprising statistics in there.

View the full infographic and more details on social media managers at socialtimes.

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17
Feb 12

Social Media Exposure is a Key Factor in Purchasing Decision

A new survey released by ClearSaleing showcases the importance of social media in forming consumers purchase decisions online. Not only did a social media presence increase sales, it also increased the amount purchased by that consumer. This long-term social media strategy affects the customer’s brand awareness, purchase consideration, and brand favorability.

The study reported that when customers are exposed to social media in addition to online ad formats or marketing channels, sales were more than double the average of all digital channels.

This study factored in view-through activity, not just impressions, which supports that visibility is an key influencer when customers encounter a display ad. The only drawback of the research is that the ClearSaleing cannot differentiate the order in which the consumers were exposed to each element.

See the full report at emarketer.

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17
Feb 12

Social Business: We’re Just Getting Started

Some may think that social business space was getting washed out, especially with Social Media Week spreading across the globe and being hosted at many corporations. Yet despite the interesting and activity around this topic, many folks are confused around what maturity really looks like. Managing a Facebook page to promote the latest campaign isn’t really social business, it’s just social added to existing interactive marketing.

Below is a sample from a recent Altimeter Report on Social Business of what actual corporate decision makers said in a recent survey:

The Industry Isn’t Mature, Very Few Have Reached Advanced: While most companies are past the experimentation stage, they’ve yet to roll these out across the corporation or think bigger than campaigns or specific business units.

Limited Integration Across Business Units, Products, and Customer Databases: Many companies are not even integrating this across their enterprise.

Read more on the state of social business at webstrategist.

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15
Feb 12

Recruiters Use LinkedIn And Twitter To Source Job Candidates

MediaBistro looked at a report from Bullhorn Reach that analyzed how some 35,000 recruiters are using social networking sites to find prospective candidates.

LinkedIn dominated all platforms, with a top-heavy 48 percent of recruiters using only this channel to source candidates. While Twitter and Facebook tied for a distant second at a minuscule 1 percent each, 19 percent of recruiters combined their efforts on LinkedIn and Twitter together, ahead of just 10 percent who used LinkedIn alongside Facebook.

View the full infographic at mediabistro.

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13
Feb 12

LinkedIn Hits 150 Million Members

LinkedIn announced it has 150 million members in its network, a 20 million increase over November.

Linkedin ChocolatesThe company posted revenues of $167.7 million, beating the analysts’ consensus of $160 million for Q4. Adjusted profit was $0.12 cents per share, which beat analysts’ projections of 7 cents a share. LinkedIn’s stock was up more than 5% in after-hours trading.

The Q4 revenue figure was a 105% jump over the same period in 2010. Revenues for full-year 2011 was $522.2 million, a 115% increase over 2010′s $243.1 million. Once again, Hiring Solutions was the company’s largest source of revenues, providing $84.9 million for the quarter. Marketing Solutions, meanwhile, brought in revenues of $49.5 million, while revenues from Premium Subscriptions totaled $33.3 million.

Learn more about LinkedIn’s growth at mashable.

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12
Feb 12

Adults Like Facebook More Than Teens

The majority of adults, 85 percent, in a new study believe that visiting social networks like Facebook are a pleasant way to spend time.

The report was published by Pew Research Center’s Internet & American Life project.

Among the study’s highlights are these numbers:

  • Only a small sampling of adults said their experience on social networks was unpleasant. Five percent of adults said that people are mostly unkind on Facebook and other social media channels, while five percent said their answer depends on the situation.
  • The remainder of adult social network users said they didn’t know how to answer the question or refused to answer it.

When it came to unpleasant behavior on Facebook, adults have seen their share, but incidents occur far less frequently than with teens.

Learn more about this study and how teens are interacting on Facebook at allfacebook.

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11
Feb 12

With Referral Traffic, Social Media Sites Build Up Connections

As second-tier social media sites become more popular with consumers, these sites are finding their place within the social media ecosystem, referring traffic to larger social networks, as well as seeing traffic arrive from Facebook and Twitter.

so-many-social-networksIn November 2011, Compete analyzed referrals of US traffic to Facebook, and found that, in addition to retail sites bolstered by holiday traffic, Meebo and Pinterest were two social sites increasing in influence.

- Meebo’s US referral traffic to Facebook grew 314.48%

- Pinterest’s referrals rose 57.22%.

The top sites visited by US internet users after visiting Pinterest included several social networks.  Additionally, larger social sites are referring traffic back to these second-tier sites. This demonstrates that consumers may be experimenting with these newer or second-tier social sites, but they also feel the need to share content from the larger networks and point it back to Pinterest or Tumblr.

Read more on this study at emarketer.

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