Sprinklr Saturday


12
May 12

Bing Redesign Includes More Facebook Integration

Microsoft introduced an update to its Bing search engine today that includes a sidebar column containing related information from users’ Facebook friends.

Bing users who log in with their Facebook credentials will be able to post questions to their friends on the social network while they search, and tag Bing-suggested friends who may be knowledgeable on the topic.

The search engine makes its suggestions based on information in friends’ Facebook profiles, their likes, and photos they have shared.
Also, the search engine seeks out non-friends who may be experts on the topic, by combing through public blogs and content from social networks.

The activity feed in the sidebar allows users to see all of their interactions, post, and queries, whether they are asking questions or answering them.

Read more details on the Bing redesign at allfacebook.


21
Apr 12

Why Brands Should Do, Not Say

Clark Kokich, chairman of Razorfish discusses how brands of the 21st century need to do things for people as much as they talk about themselves. That’s why, for Kokich, Nike is the brand of the 21st century. Kokich addresses this in an interview at the recent Digiday Publishing Summit.

Read more at digiday.


14
Apr 12

Lauren Vargas, Community Management Strategist at Aetna on How to Adapt to Social

Sprinklr caught up with Lauren Vargas, Community Management Strategist at Aetna, who shares her thoughts on what it takes for large enterprises and brands to successfully make the transition to social.

You can connect with Lauren Vargas @vargasl, LinkedIn, and visit her company’s website at Aetna. How can you #adapttosocial?

View Sprinklr’s YouTube Channel for more videos on how to #Adapttosocial.


24
Mar 12

Cisco’s “Connected Life Exchange” Honored by BtoB

The Connected Life Exchange (CLE) Blog is not just another Cisco blog that talks about the company’s products and services. It’s a collection of stories, including a new documentary series, “The Network Effect,” that illustrates how service provider innovation of the “largest and most reliable machine on the planet”—the telecom network—drives economic development and improves quality of life, especially in developing regions.

A little more than a year old, this blog has one of the best visitor retention rates of all Cisco corporate blogs (as measured by ‘bounce rate,’ and ‘time on site’). On March 20th, BtoB Magazine recognized the Connected Life Exchange at the Social Media Marketing Awards, remarking.

Watch this video highlighting The Network Effect to get a little taste of what this award-winning blog is all about:

Learn more about Cisco’s Connected Life Exchange at CiscoBlogs.


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