CMOs Say Social Media Impacts Sales

Research by Bazaarvoice found 3 out of 4 CMO’s say social media impacts sales.  Other key findings include:

- Social (media) data impacts decisions for nearly all CMOs. Almost half of CMOs have used social data to make predictions or forecasts, and nearly nine in 10 say this data has influenced their decisions.

- CMOs use data to drive smarter decisions beyond marketing. While marketing teams and agencies most often uncover the data itself, insights are used in product development, customer experience, sales, and C-level discussions.

- CMOs believe social reveals consumer sentiment and improves brand awareness. CMOs are most confident in social data analysis of product/service sentiment, and in its impact on overall brand loyalty and awareness.

Read more details on this study at Forbes.

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This entry was posted on Thursday, August 23rd, 2012 at 11:46 am and is filed under Social@Scale: Business Executive. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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