YouTube Insights was replaced with YouTube Analytics, a new and improved tool with more detailed reports and statistics to help YouTube creators get a much better idea of how viewers are connecting and engaging with their videos. Read on to find out how the new YouTube Analytics are set up and what information can be gleaned from them.
Overview
The Overview is exactly what it sounds like – an overview of some of the key analytics related to your YouTube channel. You can set a date range, search for specific videos or locations and it shows you a basic overview of Performance, Engagement, Demographics and Discovery.
Engagement Reports
The ‘Engagement reports’ show you how viewers are engaging with your video content. Which videos are viewers liking and disliking? Where are they leaving comments? How and where are your videos being shared? The engagement reports will show you all this and more.
Learn more about YouTube Analytics at socialtimes.
Tags: Social media, YouTube
