When the history of the social marketing revolution is written, I bet that this week will be viewed as THE watershed moment.
There are two massive vectors which have intersected each other, symbolizing the fall of one paradigm and the rise of another.
On the fall side, you have the announcement by P&G that it is laying off 1600 marketers because it realizes that its model of “spend more on advertising to generate more sales†no longer works.
And on the rise side, of course, you have the filing of Facebook S-1 announcing its IPO.
There is probably NO company in America (maybe even the world) that rode the wave of mass, traditional advertising to behemoth status more than P&G. It’s as iconic a marketing org as there is and this week will be recognized as the one where the balance of power finally-and forever-shifted.
- Jeremy Epstein, VP of Marketing at Sprinklr. Find him on twitter at @jer979
Tags: Facebook, Social media, Social Networking
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