When the history of the social marketing revolution is written, I bet that this week will be viewed as THE watershed moment.
On the fall side, you have the announcement by P&G that it is laying off 1600 marketers because it realizes that its model of â€œspend more on advertising to generate more salesâ€ no longer works.
And on the rise side, of course, you have the filing of Facebook S-1 announcing its IPO.
There is probably NO company in America (maybe even the world) that rode the wave of mass, traditional advertising to behemoth status more than P&G. Itâ€™s as iconic a marketing org as there is and this week will be recognized as the one where the balance of power finally-and forever-shifted.
- Jeremy Epstein, VP of Marketing at Sprinklr.Â Find him on twitter at @jer979