Eleven Ways Facebook Page Timelines Change Your Content Strategy

The Newsfeed hasn’t changed, and so to some degree your content strategy is still about what’s happening “now”. But Facebook Pages now make it about the past present and future as well!

Here are a 11 things to consider in your new Facebook content strategy:

1. Your Second Website – The timeline allows visitors to your page to interact with a story that has a beginning, a middle, and it now.

2. Tell A Story In Your Cover Image

3. Soft Sell – Facebook says that your cover image should not be used for calls to action

4. Simplify Your Profile Picture – The new profile picture (AKA avatar) is now 180 pixels square.

5. Complete Your About Section

6. Create Milestones - Up until now, anything posted on the Facebook page was automatically tagged with the date it was posted. Milestones allow you to select any date in the past.

7. Direct Attention with Highlights and Pins – Up until now Facebook admins had little control over how posts were displayed on their Page. and visitors to that page would see updates in either reverse chronological order or in an order determined by Facebook’s Edgerank.

View more ways Facebook Page timelines change your content strategy at socialmediatoday

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This entry was posted on Tuesday, March 13th, 2012 at 9:33 am and is filed under Uncategorized. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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