The Newsfeed hasnâ€™t changed, and so to some degree your content strategy is still about whatâ€™s happening â€œnowâ€. But Facebook Pages now make it about the past present and future as well!
Here are a 11 things to consider in your new Facebook content strategy:
1. Your Second Website – The timeline allows visitors to your page to interact with a story that has a beginning, a middle, and it now.
2. Tell A Story In Your Cover Image
3. Soft Sell â€“ Facebook says that your cover image should not be used for calls to action
4. Simplify Your Profile Picture â€“ The new profile picture (AKA avatar) is now 180 pixels square.
5. Complete Your About Section
6. Create Milestones -Â Up until now, anything posted on the Facebook page was automatically tagged with the date it was posted. Milestones allow you to select any date in the past.
7. Direct Attention with Highlights and Pins â€“ Up until now Facebook admins had little control over how posts were displayed on their Page. and visitors to that page would see updates in either reverse chronological order or in an order determined by Facebookâ€™s Edgerank.
View more ways Facebook Page timelines change your content strategy at socialmediatoday