Community management is not a new concept by any means – But the rise of social business has given life to the role in a whole new way. What used to be looked at as a role primarily for moderation of niche community forums, is now seen as a necessary function within any company that cares about evolving their business to meet the needs of the social customer.
There are three things becoming increasingly more important for the role:
(1) Perfecting your timing: It’s incredibly important, especially for new and growing communities, to pay attention to spikes in activation and engagement within your various communities.
(2) Playing the numbers game: Understanding and reporting on a community’s visitor data and analytics is something that’s fast becoming an important function of the community management role.
(3) Improving searchability: Search engine optimization is a tactic that certainly falls more under the realm of marketing, but it’s a skill that more community managers should take in to consideration when developing content for a brand.
Learn more about the the evolving role of the social media manager at socialbusinessnews.
Tags: community manager, Social media, Social Media Marketing
